One link in bio, Endless Possibilities

Turn followers into customers with Later’s link in bio tool

Use Linkin.bio from Later to create a fully-customizable link in bio web page. Drive traffic from Instagram & TikTok, track clicks, and more.

Later’s link in bio tool features customizations, a Shopify integration, and analytics

Add link in bio to your page

Linkin.bio is a mini web page built into your Instagram and TikTok profiles — making your content clickable and shoppable. Create your page, drop the link in your bio, and help followers discover more about you, your products, and your brand.

Drive traffic from Instagram & TikTok to wherever you want. Like your website, e-commerce shop, or latest blog post.

Sell products and track sales. Linkin.bio connects directly to Shopify and comes with analytics, so you can see what's working.

Create a seamless experience. With just one link, your TikTok and Instagram followers can find exactly what they're looking for.

1

Create and Customize

Choose between a light and dark theme, curate your content, and then drop your new link into your Instagram and TikTok bio.
2

Track Posts Easily

Tag your posts with any URL. You can even tag previous posts.
3

Connect Seamlessly

Your posts and their linked pages are automatically added to your Linkin.bio page.
4

Drive Traffic Anywhere

Followers click the link in your Instagram or TikTok bio and find the page, product, or article they’re looking for.
5

Analyze Your Posts

Measure, optimize, repeat. Connect your Linkin.bio directly to Shopify and see the data flow into Analytics, so you can see what's working.

How to Customize Link in Bio

Make your link in bio page as unique as you. Customize with buttons, featured media, linked posts, and now: design your page to match your brand aesthetic.

Bring your brand to life with custom buttons, background, text colors, and themes.

Promote important links on your link in bio page with a customized Feature banner

Drive traffic to your most important links with a Featured Banner that shows off your top content.

Collect and grow your list of email subscribers and keep your audience in the know.

Linkin.bio Features

Manage all your links from one easy-to-use platform. Curate, sell, grow, and engage your audience all from one link.

Second Furnitures Instagram Driving Traffic with Linkin.bio by Later

Set Up Link in bio

Your Linkin.bio page takes visitors past your profile to anywhere else on the web. Whether it’s a blog post or product page with your latest offer — you decide where your followers go next.

Drive more traffic with Linkin.bio

Shopify Integration with Linkin.bio by Later

Measure What Matters

Using Instagram for ecommerce? Linkin.bio lets you add up to 5 links on each Instagram post, and our Shopify integration tells you which posts are generating sales. Now you can easily track and optimize conversions.

Instagram Analytics

Customize Your URL

Keep your Instagram & TikTok bios looking clean and fresh with a customizable Linkin.bio URL. No more copy and paste — manage all your links from one easy platform.

Add Linkin.bio to your Instagram

FAQ

How do I add a link to my TikTok bio?

As long as you have over 1000 followers on TikTok, you’ll be able to add a customizable link in bio page to your TikTok bio. With Linkin.bio by Later you can link TikTok posts from your feed to specific URLs to drive traffic and increase engagement from TikTok.