One link in bio, Endless Possibilities

Turn followers into customers with Later’s link in bio tool

Later’s link in bio tool features customizations, a Shopify integration, and analytics
Later’s link in bio tool features customizations, a Shopify integration, and analytics

Add link in bio to your page

What is is a mini web page built into your Instagram and TikTok profiles — making your content clickable and shoppable. Create your page, drop the link in your bio, and help followers discover more about you, your products, and your brand.

Rocket ship

Send Followers Anywhere You Like

Drive traffic from Instagram & TikTok to wherever you want. Like your website, e-commerce shop, or latest blog post.


Turn Followers into Customers

Sell products and track sales. connects directly to Shopify and comes with analytics, so you can see what's working.

Magnifying glass and link symbol

Manage All Your Links in One Place

Create a seamless experience. With just one link, your TikTok and Instagram followers can find exactly what they're looking for.

How to Customize Link in Bio

Make your page as unique as you.

Make your link in bio page as unique as you. Customize with buttons, featured media, linked posts, and now: design your page to match your brand aesthetic.

Align your link in bio page with your brand with custom fonts, colors, and themes

Custom Colors, Fonts, & Themes

Bring your brand to life with custom buttons, background, text colors, and themes.

Promote important links on your link in bio page with a customized Feature banner

Featured Banner

Drive traffic to your most important links with a Featured Banner that shows off your top content.

Connect Mailchimp to Laters link in bio tool to bring in new email subscribers

Mailchimp Integration

Collect and grow your list of email subscribers and keep your audience in the know. Features

Here’s what you can do with Link in bio

Manage all your links from one easy-to-use platform. Curate, sell, grow, and engage your audience all from one link.


How do I add a link to my TikTok bio?

As long as you have over 1000 followers on TikTok, you’ll be able to add a customizable link in bio page to your TikTok bio. With by Later you can link TikTok posts from your feed to specific URLs to drive traffic and increase engagement from TikTok.

Why people love Later’s tool

“ has been a game changer for us, successfully allowing us to utilize Instagram as a traffic resource and not just as an engagement resource. We also now have better than ever alignment between our web content and Instagram.”

Brock Cardiner


“The landing page is a copy of the account’s grid. This is a seamless experience for our users who are looking for more. We use the analytics to send reports back to section editors about what people are clicking through to.”

USA Today

Wanna know how to put a link in your Instagram bio?

That’s easy – just get by Later (totally free).